Instagram Lite is a 2MB app that removes Reels, Shopping, and IGTV for a clean, no-frills experience
At the “Facebook Fuel For India” event today, Instagram launched Instagram Lite, a no-frills version of its photo and video sharing service. At less than 2MP in size, Instagram Lite is primarily developed for users with limited internet bandwidth and low-memory phones (read Android Go edition phones). However, we believe it will have an equally strong appeal to those who have grown frustrated with the cluttered user experience on the main app as a result of continuous feature downpour over the past months.
Instagram Lite puts emphasis on speed, performance, and responsiveness. The overall experience of the app is similar to that of the full-fledged version, but it removes several key functionalities such as Reels, Shopping, and IGTV to offer users a clean and light experience. Depending on how you value those specific sub-functions, this app could either be a good or a bad thing.
The app is available in multiple regional Indian languages, including Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.
“With the test of Instagram Lite, and the next edition of Born on Instagram, we’re aiming to democratize expression and creativity for a greater number of people in India. We’re also hoping to gain valuable insights before a global rollout of Instagram Lite.”
The Instagram Lite is only available in India at the time being, but the Facebook-owned company plans to bring it to global markets at a later date. Although Instagram Lite is officially limited to the Indian market, for now, you should be able to sideload it on your Android phone.
As per the official app listing, the Instagram Lite first became available for download on the Google Play Store on December 9 and already boasts 5 million+ downloads at the time of writing this article. The new Lite app comes after the company shut down the old Lite version earlier this year, which was available in markets like Mexico, Kenya, and the Philippines.
Instagram Lite (To be announced, Google Play) →
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